What is a persona in instructional design?

A persona in instructional design is a detailed characterization of a typical user or learner. This approach helps instructional designers to create targeted and relevant learning experiences by considering the needs, goals, and challenges of specific user groups. By understanding the motivations and behaviors of the persona, designers can tailor content, instructional strategies, and assessments to better suit the intended audience.

Developing personas involves research and analysis, including demographics, learning preferences, and prior knowledge. This process leads to a clearer picture of who the learners are, enabling the creation of more impactful and engaging learning experiences that resonate with real users.

Using personas effectively influences the design and delivery of educational materials, allowing for a more user-centered approach that enhances learner engagement and retention.